Bao Club I +30% in store purchases related to video content

The challenge — what was Bao Club looking to achieve

Bao Club is a new Chinese ravioli brand, launched in March 2025 in France, completely unknown to the public. The products were elected “Flavor of the Year 2025”, but the main challenge is to promote the brand and the product, show how easy it is to prepare and encourage in-store purchases.

The challenge: promote the product, show how easy it is to prepare and encourage in-store purchases.

Discover the result

+7,000

New Subscribers

+75%

Of Commitment

What we put in place

Our approach - what we produced and why

Discovery and pedagogy : short videos showing the concept and the simple preparation of ravioli.
Product valorization : mention of the “Flavor of the Year 2025” label and emphasis on quality.
Store call to action : content that directly encourages people to buy and cook dumplings.
Engaging formats : tutorials, immersions and quick demos adapted to TikTok and Instagram Reels.

Each video aims to make the product known to the French while inspiring confidence in preparing at home.