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Bao Club

+30% in-store purchases related to video content

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Launch the Bao Club brand in France and promote Chinese dumplings

Bao Club is a new Chinese ravioli brand, launched in March 2025 in France, completely unknown to the public. The products were elected “Flavor of the Year 2025”, but the main challenge is to promote the brand and the product, show how easy it is to prepare and encourage in-store purchases.

The challenge: promote the product, show how easy it is to prepare and encourage in-store purchases.

Découvrir le résultat

+7,000

New Subscribers

+75%

Of Commitment

Ce qu'on a mis en place

Launch the Bao Club brand in France and promote Chinese dumplings

Bao Club is a new Chinese ravioli brand, launched in March 2025 in France, completely unknown to the public. The products were elected “Flavor of the Year 2025”, but the main challenge is to promote the brand and the product, show how easy it is to prepare and encourage in-store purchases.

The challenge: promote the product, show how easy it is to prepare and encourage in-store purchases.

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Les résultats

Successful national launch

+75% engagement On videos vs static content
40,000 to 90,000 organic views by video
+30% in store purchases related to video content
+3,000 Instagram followers and +4,000 TikTok followers in 3 months
35% of customers say they discovered the product via video or influencers
The videos facilitated immediate adoption of the product by consumers

Key summary

Launch Bao Club in France with strong visibility and quality label
Short and educational video content to discover Chinese dumplings
Highlighting the simplicity of preparation and encouragement to buy
Digital conversion → store visits and rapid product adoption

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