Food Content: videos that make you want

The food industry is one of the most competitive on social networks. To emerge on Instagram and TikTok, brands need to create video content that can capture attention instantly, evoke emotion, and become memorable. 

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We support food brands in the creation of viral, engaging and native videos, designed for the real uses of social platforms. Our approach is based on social culture, the understanding of food trends and the creation of content that makes you want to be watched, shared and commented on.

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Food video content on social networks: what are we talking about?

What is food content?

Food video content includes all videos created around food, food products and the culinary world, broadcast mainly on Instagram Reels and TikTok. These short formats highlight textures, gestures, recipes, behind the scenes or even the product experience.

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Unlike traditional content, successful food videos rely on strong visual codes, a fast pace, and simple narration. They are designed to elicit an immediate reaction: hunger, curiosity, pleasure, or surprise.

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This type of content is now one of the most powerful levers of organic visibility for food brands.

Voir nos réalisations

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Why is food one of the most viral industries on Instagram and TikTok

Qu'est ce que ?

Food is universal, emotional, and visual. On social platforms, it has a naturally high potential for virality.

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Instagram and TikTok promote immersive, sensory, and human content — exactly what makes it possible to create well-thought-out food videos.

+65%

Average increase in engagement

+38%

increase in clicks to a product page

+25%

conversions declared on user actions

Comment

Our approach to viral food content

Analysis of food trends & culture

We analyze food trends, viral formats, and food community behaviors on Instagram and TikTok to identify the most relevant content opportunities for each brand.

Visual creation & advertising copywriting

We design aesthetic content and striking hooks designed for impact. From high-definition filming to writing magnetic scripts, we create videos that stop scrolling and encourage immediate action.

Tests, iterations & continuous optimization

Digital success is not an accident, it is a science. We analyze the performance of each video to adjust the strategy in real time, optimize retention and ensure sustainable growth in your visibility and turnover.

Chikin Bang

April 4, 2024

“The Esekai agency is superb, we were able to gain notoriety on Instagram thanks to a lot of popular content.”

Emanuella

Feb 12 2026

“An essential agency to boost its visibility on social networks! I had the pleasure of working with Esekai and can only recommend this agency! Their expertise in vertical videos for TikTok, Instagram, and YouTube Shorts really makes a difference.”

Inaya

Dec 22, 2025

“Esekai made my business take off thanks to their high-quality videos, exceptional communications, and a team that was more than responsive and involved. I recommend it 100%! Thanks again to them!

Kasumi

May 21, 2025

“A top team! Thanks to Esekai for the great videos. Thanks to you, +20K reached! Thanks everyone!”

Lynn's Paris

August 30 2023

“Absolutely breathtaking, your communication agency has achieved an extraordinary feat. In the space of only three months, our social media platforms have grown nothing short of remarkable!”

Myron

Dec 19, 2025

“I was having trouble getting my company off the ground in terms of marketing, and I went to the Esekai agency, and everything took off! Very responsive team, nothing to say, vertical videos of exceptional quality, advice that changed things. Thanks to them, I recommend the agency, go there with your eyes closed.”

Oni

August 30, 2025

“We are very satisfied with the marketing department of the Esekai agency! Their expertise, creativity and responsiveness really made the difference for our project. A professional and attentive team.”

Pablo Cheese Tart

June 14, 2025

“A huge thank you to the dynamic team at Esekai! I had not been able to find a good marketing agency to manage my business, but after meeting you, it was a real game changer! Thank you so much!”

Shinko

March 5, 2025

“I had a great experience with the team at Esekai Agency creating and managing our Instagra for Shinko restaurants. Very attentive, responsive and professional, they knew how to fully understand our needs.”

Shinko

July 21, 2025

“Great job! We went from 30K to 60K subscribers in just 5 months thanks to the Esekai team. Very professional, responsive and efficient. I recommend 100%”

Shodai Matcha

August 2, 2025

“Great marketing agency! A top team, creative and attentive. They offered us original video concepts and brought in a lot of influencers. I would highly recommend!”

paul

Jan 12, 2026

“Frankly very good experience with Esekai. We didn't really know how to go about social networks, and they immediately understood what we wanted. The team is friendly, responsive and above all very professional. The videos are really well made and adapted to TikTok/Instagram. We quickly saw more interactions and visibility, so it's definitely worth it.”

Here, we help brands get results!

Eckau

Agency from Another World.